Privacy Policy
Swap Backlink Limited (“Swap Backlink,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and store your information when you use our websites (swapbacklink.com, app.swapbacklink.com, and all related subdomains), services, or features.
By using our Platform, you agree to the terms of this Privacy Policy.
1. Contact Information
Data Controller: Swap Backlink Limited
Address: Suite A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom
Email: [email protected]
2. What Personal Data We Collect
We may collect the following personal information from you:
A. User Profile and Listings
- First and Last Name
- Email Address
- Agency or Company Name
- Website URL
- Social media profile URLs
- Phone Number
- Address, City, Country, and Postcode
- Login Credentials (hashed)
- IP Address
- Activity Logs (login times, pages visited)
- Browser/device data, time zone, geolocation (via IP)
B. Billing & Payment Information (processed by Stripe)
- Billing Name and Address
- Payment Method Details (e.g., card information handled by Stripe)
- VAT or Tax ID (if applicable)
C. Website Listing Data
- Website Name, URL, Language, and Operating Country
- Niche/Category
- Backlink Type Offered
- Backlink Price
- Domain Authority (DA), Page Authority (PA), Monthly Visitors
- Sample Link and Link Insert Placement
- Contact Email for Listing
D. Messaging Content
User-to-user messages sent through our private messaging system are stored securely on our servers. While messages are private and primarily accessible only to the users involved, Swap Backlink reserves the right to monitor message content in cases of suspected harassment, abuse, or violation of our platform rules. We do not share message content with third parties unless legally required.
3. How We Collect Data
We collect data through:
- Account registration and profile forms
- Social sign-up methods
- Contact and listing forms
- Cookies and tracking technologies
- Integrated analytics and marketing tools
- Payment processing systems
We also receive technical data automatically through browser/device interactions.
4. How We Use Your Data
We use your data for the following purposes:
- To register and manage your account
- To operate the backlink exchange and listing platform
- To facilitate private messaging between users
- To process payments and generate invoices
- To provide support and respond to inquiries
- To send transactional communications
- To notify users of important platform updates or actions
- To personalize user experience and improve functionality
- To analyze performance and usage patterns
- To prevent fraud and enforce platform policies
- To comply with legal and regulatory requirements
5. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Maintain session state and user authentication
- Analyze traffic and platform performance
- Track conversion and engagement for marketing purposes
- Detect approximate user location based on IP
We do not use a cookie consent banner. Tracking is justified under legitimate interest for platform improvement and operational necessity.
6. Data Sharing with Third Parties
We may share data with:
- Stripe – for secure payment and billing operations
- Analytics and marketing providers – to understand user behavior and improve our services
- Communication and messaging systems – to enable platform interactions
- Hosting and IT service providers – for infrastructure and maintenance
- Legal or governmental authorities – where required for compliance or enforcement
All data is shared only as necessary and with partners who comply with relevant data protection laws, including GDPR.
7. Legal Basis for Processing (GDPR)
We process your personal data under the following legal bases:
- Contractual necessity – to provide services you’ve requested
- Legitimate interests – to improve platform functionality and security
- Legal obligation – to fulfill regulatory requirements
8. Your Rights under GDPR
You have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your data
- Object to or restrict processing of your data
- Withdraw consent where applicable
- Lodge a complaint with a supervisory authority
To exercise your rights, contact: [email protected]
9. Children’s Privacy
Swap Backlink is not intended for children under 13. Users aged 13–17 may use the platform with parental or guardian approval. We do not knowingly collect data from children under 13.
10. Data Retention
We retain personal data indefinitely unless:
- You request its deletion
- Your account becomes inactive for an extended period
Data is lost or removed as a result of technical or security events
11. Data Transfers & Storage
Your data may be stored and processed outside the UK or EU, including in countries such as the United States, where our service providers may be located. We ensure that appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your data in accordance with GDPR.
12. Third-Party Links
Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before interacting with them.
13. Data Security & Breach Notification
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. In the event of a data breach that affects your personal data, we will notify affected users and relevant authorities in accordance with applicable laws.
14. International Users
If you access or use the Swap Backlink platform from outside the United Kingdom or European Union, you acknowledge and agree that your personal data may be transferred to and processed in jurisdictions that may not offer the same level of data protection. By using the platform, you consent to such transfer and processing.
15. Policy Updates
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Continued use of the platform indicates acceptance of the updated terms.
16. Contact Us
For any questions or requests related to your personal data or this Privacy Policy:
Swap Backlink Ltd.
Address: Suite A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom
Email: [email protected]
